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Founded by Helena Paul, Mare Perpetua is designed to bring a sense of ease and comfort through escapism. This swimwear label is designed to inspire confidence through recycled materials and thoughtful styles. Here, Helena shares her personal style and inspiration.
HP: Since I was little, I wanted to be a designer or a ballerina. I loved ballet because of the tutus and I would draw out different ones all the time. I think only a little later I started becoming completely enthralled by old textiles and fashion — not particularly to sew but more of the world and its history.
I have a lot of staple pieces in my closet. A little black bikini is always one, as well as Levi's and a white t-shirt.
I don't particularly have collectsions, just new ideas that pop into my head. Mostly originating from a storyline and what I envisioned the person or people wearing. At the moment, I am focusing on creating timeless suits that fit well and are presented in an interesting way.
