A Wellness Party, the LA Way! Cymbiotika Hosted a Supermodel-Heavy Launch Party


For Emily Ratajkowski, the appeal of the brand lies in its return to fundamentals. “Everything is so focused on quick fixes right now,” she told Vogue. “I like that this is about actually taking care of yourself from within. It feels like something that used to be important—and it’s now coming back.”

She added that even her own routine has shifted. “I’m famously bad at drinking water,” she said with a laugh. “But now I make myself have a big glass in the late morning just to feel okay. It sounds simple, but it’s actually a game-changer.”

For Shanina Shaik, that same idea of internal balance is what keeps her grounded. “It’s really about listening to your body,” she said. “Rest, sleep, taking a moment for yourself. We’re always doing so much for other people, but you get your best self when you slow down.”

Jasmine Tookes echoed that sentiment, pointing to movement as her daily reset. “Even five minutes of a walk or Pilates makes a difference,” she said. “It just brings me back to myself.”

At the center of it all was Cymbiotika’s broader mission. Co-founder, COO, and CXO Durana Elmi described the brand as part of a growing shift toward holistic beauty. “Real beauty comes from from within,” she said. “There’s this intersection now between wellness and beauty, and we’re complementing everything people are already doing externally by supporting what’s happening inside.”

By the end of the night, guests left not just with product samples, but with custom “I’m Into Wellness” jackets, each one embroidered with patches collectsed from the different rooms they explored. It was a fitting keepsake for an event designed around cocooning yourself in what feels good.