Ganni Goes West! The Label Celebrated Its Just-Opened L.A. Store With a Dinner

Ganni’s much anticipated stateside debut culminated in a warm L.A. welcoming last night at the Dresden in Hollywood. Hosts Kate Foley, Dree Hemingway, Ganna Bogdan, and Juliette Labelle, along with an impressive collectsion of friends, fans, and #GanniGirls, filled the restaurant—a moody-meets-kitsch landmark of the city. The dinner was hosted in celebration of Ganni’s just-opened-today Melrose store, one of two standalone U.S. stores the brand opened outside of Europe (Manhattan got its Ganni store last week).

“We like to do a fashion party,” creative director Ditte Reffstrup, one half of the husband-and-wife team, said of bringing together the eclectic mix at the unexpected, but charmingly quirky spot. After guests walked through metallic streamers into the space, a party, with sounds by Bec Adams, raged on the right, while an exceedingly old-school restaurant had guests milling and dining on the left. Guests including Christine Centenera with Joel Edgerton, Richie Shazam, and Alana Hadid filled the space before Lykke Li took to the mic for an exclusive live performance to cap off the evening.

The design duo landed in L.A. after completing a cross-country trip that began at their NYC store. Stops were made along the way at a few stockists, stores, and cities in between. “Our brand is all about inclusivity—it’s super colorful and there’s a lot of contrast going on and you see a lot of that here in L.A. We hope the brand will resonate well with the Los Angeles audience, it just feels like it’s a match made in heaven from our perspective,” Nicolaj Reffstrup (the second half) continued, noting the SoCal landscape in many ways mimics the brand’s buoyant pattern play.

And if the celebration was any indication, the new Melrose outpost will have a strong showing when its doors open today. “We hope that people get a slice of Copenhagen life when they come into our stores,” Nicolaj said. Look for a carefully curated mix of vintage design items made by classic cabinetmakers from Copenhagen in a space that mirrors the look and feel of their life in Copenhagen—the ever-envied Ganni Scandi life.