Skip to main content

Technology

News & in-depth coverage of fashion technology, including generative AI, startups, social platforms and more.

OpenAI Introduces Ads in ChatGPT: Why It Matters
AI

OpenAI Introduces Ads in ChatGPT: Why It Matters

By Amy O’Brien
How AI Shopping Could Turn Fashion Advertising on its Head
Technology

How AI Shopping Could Turn Fashion Advertising on its Head

By Amy O’Brien
Why Luxury Is Getting Back Into Gaming
Technology

Why Luxury Is Getting Back Into Gaming

By Amy O’Brien
Google Launches Personalized Shopping Ads Within Its AI Mode Tool
Technology

Google Launches Personalized Shopping Ads Within Its AI Mode Tool

By Amy O’Brien
What ChatGPT Health Means for the Wellness Industry
Technology

What ChatGPT Health Means for the Wellness Industry

By Amy O’Brien
AI’s Maturation Point and Cute Tech: 2026 Fashion-Tech Predictions
Technology

AI’s Maturation Point and Cute Tech: 2026 Fashion-Tech Predictions

By Amy O’Brien
Pinterest CEO Bill Ready Is Taking Big Swings to Win Gen Z
Social Platforms

Pinterest CEO Bill Ready Is Taking Big Swings to Win Gen Z

By Lucy Maguire
The Biggest AI Moments of 2025
AI

The Biggest AI Moments of 2025

By Amy O’Brien
From Labubus to 6–7: How 2025 Unfolded on TikTok
Social Platforms

From Labubus to 6–7: How 2025 Unfolded on TikTok

By Lucy Maguire
Is TikTok Shop Ready for High-Stakes Luxury Resale?
Social Platforms

Is TikTok Shop Ready for High-Stakes Luxury Resale?

By Emma Rayder
What Defined Fashion Tech in 2025?
AI

What Defined Fashion Tech in 2025?

By Amy O’Brien
Shopify Launches ‘Agentic’ Storefronts: What it Means For Fashion
Technology

Shopify Launches ‘Agentic’ Storefronts: What it Means For Fashion

By Amy O’Brien
Is AI’s Uncanny Valley Fashion’s Next Playing Field?
Technology

Is AI’s Uncanny Valley Fashion’s Next Playing Field?

By Amy O’Brien
How Nothing Plans to Become the Go-To Tech Brand for Gen Z Creatives
Technology

How Nothing Plans to Become the Go-To Tech Brand for Gen Z Creatives

By Amy O’BrienPhotography by Chris Bethell
Why America’s Most Thorough Health Scan Is Launching in the UK
Technology

Why America’s Most Thorough Health Scan Is Launching in the UK

By Amy O’Brien
Will AI Be This Holiday Shopping Season’s Santa?
Technology

Will AI Be This Holiday Shopping Season’s Santa?

By Amy O’Brien
Why Vinted Is Getting into the Payments Business
Technology

Why Vinted Is Getting into the Payments Business

By Amy O’Brien
How ‘Unplugging’ Became Luxury’s Most Valuable Currency
Technology

How ‘Unplugging’ Became Luxury’s Most Valuable Currency

By Amy Francombe
How Oura Is Capitalizing on the Gen Z Woman’s Wellness Obsession
Technology

How Oura Is Capitalizing on the Gen Z Woman’s Wellness Obsession

By Amy O’Brien
Watch Innovation Shoots for Cultural Cachet
Watches and Jewelry

Watch Innovation Shoots for Cultural Cachet

By Vogue Business Custom Insights team in partnership with D3
Why Kay Barron Left Net-a-Porter for the World of Live Shopping
Technology

Why Kay Barron Left Net-a-Porter for the World of Live Shopping

By Amy O’Brien
Is Fashion Ready for the AI Bubble to Burst?
AI

Is Fashion Ready for the AI Bubble to Burst?

By Amy O’Brien
Can AI Stop Brands From Making Clothes That Don’t Fit?
AI

Can AI Stop Brands From Making Clothes That Don’t Fit?

By Amy O’Brien
Can Snapchat Make a Creator-Led Comeback?
Social Platforms

Can Snapchat Make a Creator-Led Comeback?

By Amy Francombe