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News & in-depth coverage of fashion technology, including generative AI, startups, social platforms and more.

Can Snapchat Make a Creator-Led Comeback?
Social Platforms

Can Snapchat Make a Creator-Led Comeback?

By Amy Francombe
How to Build an E-Commerce Site That Works For Emerging Brands
Technology

How to Build an E-Commerce Site That Works For Emerging Brands

By Amy O’Brien
Influencers Are Turning Into Retailers. Now What?
Technology

Influencers Are Turning Into Retailers. Now What?

By Amy O’Brien
Where Fashion’s AI Ambitions Could Backfire
Technology

Where Fashion’s AI Ambitions Could Backfire

By Jessica Binns
How Can Fashion Brands Get AI Campaigns Right?
AI

How Can Fashion Brands Get AI Campaigns Right?

By Amy O’Brien
Do you want to be your own e-commerce model?
Technology

Do you want to be your own e-commerce model?

By Maghan McDowell
How to Relaunch a Luxury Website In the Age of AI
AI

How to Relaunch a Luxury Website In the Age of AI

By Amy O’Brien
Aura takes shape: Prada, OTB and LVMH weigh the future of luxury’s blockchain solution
Technology

Aura takes shape: Prada, OTB and LVMH weigh the future of luxury’s blockchain solution

By Luke Leitch
OpenAI Launches ChatGPT Checkout: What It Means for Fashion
AI

OpenAI Launches ChatGPT Checkout: What It Means for Fashion

By Amy O’Brien
What Instagram’s new UK ad-free subscription means for brands
Technology

What Instagram’s new UK ad-free subscription means for brands

By Amy O’Brien
Trump clears the way for new TikTok US ownership: Why it matters
Technology

Trump clears the way for new TikTok US ownership: Why it matters

The Fashion Exec’s Guide to Wearables
Technology

The Fashion Exec’s Guide to Wearables

The Replica Hermes Bag Reviews Business Glossary
Fashion

The Vogue Business Glossary

By Ella Graveney
Virtual try-on 2.0: Will it change the way we shop?
Technology

Virtual try-on 2.0: Will it change the way we shop?

What fashion needs to know about the EU-US tech regulation battle
Technology

What fashion needs to know about the EU-US tech regulation battle

VB100 spotlight on: Jenny Wang, founder of Alta
Technology

VB100 spotlight on: Jenny Wang, founder of Alta

Inside Ralph Lauren’s new white-label AI styling tool
Technology

Inside Ralph Lauren’s new white-label AI styling tool

The Replica Hermes Bag Reviews Business 2025 100 Innovators: Tech innovators
Technology

The Vogue Business 2025 100 Innovators: Tech innovators

By Vogue Business Team
Does your brand need a chief AI officer?
Technology

Does your brand need a chief AI officer?

What fashion tech leaders read this summer
Technology

What fashion tech leaders read this summer

This startup says it has the answer to cashmere’s sustainability problem
Technology

This startup says it has the answer to cashmere’s sustainability problem

Personalised travel recommendations are the new status symbol
Technology

Personalised travel recommendations are the new status symbol

Are earplugs the next jewellery play?
Technology

Are earplugs the next jewellery play?

Why this influencer-favourite affiliate platform is launching a shopping site
Technology

Why this influencer-favourite affiliate platform is launching a shopping site