The first foundation makeup artist Hiromi Ueda bought when she arrived in London from Japan was Giorgio Armani’s Luminous Silk. This, of course, was long before she knew she’d become one of the brand’s global makeup artists. It’s a product she still loves to this day—and she’s sharing some tricks for applying it to look completely natural. Read on.
To achieve a dewy foundation, you need balanced and hydrated skin. Ueda recommends soaking several cotton pads with toner and placing them on the driest areas of your face for five to 10 minutes before applying foundation (this is a DIY hack for sheet masks).
For Ueda, skin prep is a fundamental part of makeup application. That’s why she insists on dedicating time to a simple yet effective facial massage before applying foundation. Apply your moisturizer to the center of your face “with gentle movements” and spread it toward your “ears, eyebrows, and hairline, using circular motions with your fingertips,” Ueda says. “On the neck, it’s best to use downward movements, and on the chin area, you can use your knuckles to help define its shape.”
Though there are many viral recommendations for foundation mix-ins (Hailey Bieber’s Peptide Glazing Milk hack comes to mind), Ueda suggests mixing your foundation with your concealer in the palm of your hand before applying with a flat brush or sponge. This helps create a more polished complexion without looking cakey.
This is perhaps Ueda’s most advanced tip, but the result is worth it. She recommends using two shades of foundation, one close to your natural skin tone in the center of your face, and another, slightly darker shade around the contours to create natural dimension.
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