Catch of the Day

As a member of a multi-generational fly fishing family, I've seen firsthand how fishing goes beyond aesthetics. It’s in the boots lined up in damp mudrooms, in the rivers that built my father’s legacy, it’s in my blood. But, hey, it’s not too bad to look at either.

A fashion and lifestyle trend that encapsulates the practicality and ease of coastal living and maritime work, fishermancore has been gaining popularity in 2025, and for good reason. In a culture where fashion moves quickly and clothing is disposable, the idea of a durable wardrobe where personal style is cultivated over a lifetime is more appealing to us than ever.

I have visions of my parents and grandparents in rubber boots, utility vests, and waterproof outerwear during the rainy seasons, and in lightweight button-downs, bandanas, and canvas hats in the warmer months. Pieces that are weatherworn, mended, and passed down. A type of effortless ruggedness you won’t find on any Pinterest board.

This clothing is designed for utility, for climbings onto docks and wading into streams. However, paired with the whimsy of oceanic details, it’s playful as much as it is practical. From sailor collars to seashell details to the sardine craze, there’s no doubt about it—fishing is in. Here’s how to make waves in nautical nostalgia this season and beyond.