Designed in London and proudly made in Mongolia, OYUNA offers considered designs across womenswear, unisex clothing and homeware, in its signature architectural silhouettes and bright hues. OYUNA was founded by Mongolian-born designer Oyuna Tserendorj in 2002, with the aim to design thoughtfully, using the world’s most luxurious natural material - Mongolian cashmere.

The softness of each piece is designed to empower the wearer, with an underlying principle that we should have few, but precious objects in our lives, that maintain relevance and quality over time. Preservation of Mongolian land and its nomadic culture is crucial for OYUNA, who have worked with the same fully integrated factory in Mongolia since the brand was born, providing rewarding relationships and transparency from fibre to final stitch. With threats to Mongolian grasslands increasing as a result of climate change and overgrazing, OYUNA is working on a ground-breaking programme to work collaboratively with nomads to track and trace the cashmere lifecycle to help preserve the land. Find strength in the softness of OYUNA cashmere.