Since its inception in 2001, Joie has been one of the most sought-after contemporary brands yielding to the fashion-minded woman. Effortlessly chic, Joie represents accessible luxury and casual style for today's modern woman. Originally known for its romantic silk blouses and coastal inspired aesthetic, Joie has grown into a lifestyle brand, complete with a collectsion of ready-to-wear designs, a floral fragrance, and accessories.