Par Moi, meaning “By Me,” was launched in early 2019 by Ashiya Omundsen with an ethos rooted in defying fast fashion. The Melbourne-based label creates made-to-order pieces from deadstock fabrics, with no traditional collectsions, each design intended to stand alone beyond seasons. Designed, cut, and sewn locally by Ashiya and her community, the brand prioritizes thoughtful production and minimal waste.