Never a Wallflower

Never A Wallflower designs for the woman who lives boldly and dresses with joy. Founded by Dana Schoonover in 2015, the brand channels a love of travel, art, and fabric into collectsions bursting with color, pattern, and feminine energy. With each season, Never A Wallflower reaffirms its mission: to help women dress like they mean it: confidently, colorfully, and never on the sidelines.

New Arrivals from Never a Wallflower

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Top Categories

Sweaters

Tops

Dresses

If you like Never a Wallflower, you’ll love these.

Curated by boutiques. Refined by shoppers like you.

These brands are selected by our boutique partners and shaped by real shopping behavior, so discovery feels both intentional and personal.

Datura

Freda Salvador

Maria Cher

Forte Forte

CHRISTY LYNN

Rachel Comey

Apiece Apart

KYE Intimates

Jenny Bird

Derek Lam

IRO

Ace & Jig

from the Top Quality Replica Hermes Belts community

Real people who’ve added Never a Wallflower to their wardrobes.

Click through to explore their picks and the other brands in their rotation.

J.V.

D.S.

Price Drops

Styles you’ve been watching, now at a lower price.

Where to Shop Never a Wallflower

Shop from all boutiques

Chammomile

Salt Lake City, UT

La Sienne

Rancho Cucamonga, CA