{"id":97861,"date":"2020-08-25T13:15:31","date_GTNN":"2020-08-25T17:15:31","guid":{"rendered":"https:\/\/www.hautetime.com\/?p=97861"},"modified":"2020-08-25T13:15:31","modified_GTNN":"2020-08-25T17:15:31","slug":"rolls-royce-debuts-new-visual-identity-first-time-20-years","status":"publish","type":"post","link":"https:\/\/www.hautetime.com\/rolls-royce-debuts-new-visual-identity-first-time-20-years\/","title":{"rendered":"Rolls-Royce Debuts New Visual Identity For First Time In Nearly 20 Years"},"content":{"rendered":"

\"Rolls-Royce<\/a>Photo Credit: Rolls-Royce Motor Cars<\/span><\/p>\n

When one of the world’s most revered and long-standing brands debuts with a new visual identity, it’s a serious signal to the future. That is precisely why Rolls-Royce Motor Cars’ announcement of their new and modernized brand identity is a historic moment, as it marks the first\u00a0upgrade for the brand image in nearly 20 years. Launching today, Rolls-Royce revealed its new marque designs by Marina Willer of Pentagram\u2014a multi-disciplinary design studio\u2014which seeks to appeal to the brand’s emerging younger demographic of clients that they represent both digitally and physically.<\/p>\n

\"Rolls-Royce<\/a>Photo Credit: Rolls-Royce Motor Cars<\/span><\/p>\n

Among the changes include an upgraded Spirit of Ecstasy\u2014the brand’s emblematic figurine displayed on each luxury vehicle; a new color palette, including purple hues with a deep, majestic tone; Badge of Honor\/Woodmark\/Monogram (the brand’s signature ‘R’ Badge of honor; a new typeface theme, Riviera Nights; The Spirit of Ecstasy Expression\u2014a completely new and transformative visual treatment, evoking aetherial yet tech-like feelings; and a continuation of the MUSE – The Rolls-Royce Art Programme, with two new biennial initiatives, the Dream Commission and the Spirit of Ecstasy Challenge.<\/p>\n

\"Rolls-Royce<\/a>Photo Credit: Rolls-Royce Motor Cars<\/span><\/p>\n

Paying homage to the beloved symbol of Spirit of Ecstasy, the brand’s new signature purple hue will be named Purple Spirit, serving as a model for the future visual appeal of the brand. To complement the Purple Spirit, metallic rose gold will be paired beautifully throughout the color palette as Rolls-Royce’s new primary tones. The Badge of Honor will now be reserved for the marque’s products alone that are born at the Home of Rolls-Royce in Goodwood, Sussex, while the new, art deco-inspired wordmark ‘Motor Cars’ will take on a modernized and refined appearance. The new brand identity will be rolled out from September 2020.<\/p>\n

\"Rolls-Royce<\/a>Photo Credit: Rolls-Royce Motor Cars<\/span><\/p>\n

\u201cAs the marque’s digital presence increases, there has never been a more important time for the visual language of the company to reflect our standing as the leading luxury brand in the world. We have embarked on a fascinating journey of modernizing our brand identity to echo those changes seen in our portfolio, our client demographic, their lifestyle and the luxury world that surrounds them,” said\u00a0Torsten M\u00fcller-\u00d6tv\u00f6s, Chief Executive, Rolls-Royce.<\/p>\n

\"Rolls-Royce<\/a>Photo Credit: Rolls-Royce Motor Cars<\/span><\/p>\n

On the inspiration behind the new brand image designs,\u00a0Willer\u00a0shares, “I do not come from an automotive background. This vantage point provided me with the opportunity to observe Rolls-Royce as a manufacturer of luxury products. My ambition was to celebrate the luxuriousness of the brand while providing it with the means to visually communicate with Rolls-Royce\u2019s younger, increasingly diversified audiences.”<\/p>\n

\"Rolls-Royce<\/a>Photo Credit: Rolls-Royce Motor Cars<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Luxury automobile maker Rolls-Royce has revealed a brand-new visual identity for the first time in 20 years, launching in September.<\/p>\n","protected":false},"author":240,"featured_media":97870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2859],"tags":[11900,7383,9365,11901,11902,423,10342,11899,11898,10822,9196],"brands":[],"class_list":["post-97861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-car-collectsor","tag-haute-auto","tag-luxury-automobiles","tag-marina-willer","tag-pentagram","tag-rolls-royce","tag-rolls-royce-motor-cars","tag-rolls-royce-new-brand-identity","tag-rolls-royce-new-brand-image","tag-spirit-of-ecstasy","tag-torsten-muller-otvos"],"acf":[],"Yoast2_head":"\nRolls-Royce Debuts New Visual Identity For First Time In 20 Years<\/title>\n<meta name=\"description\" content=\"Luxury automobile 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