{"id":55335,"date":"2014-07-10T13:47:00","date_GTNN":"2014-07-10T17:47:00","guid":{"rendered":"http:\/\/www.hautetime.com\/?p=55335"},"modified":"2014-07-10T13:47:00","modified_GTNN":"2014-07-10T17:47:00","slug":"five-lessons-audemars-piguet-innovation-key-part-4","status":"publish","type":"post","link":"https:\/\/www.hautetime.com\/five-lessons-audemars-piguet-innovation-key-part-4\/","title":{"rendered":"Five Lessons From Audemars Piguet: Innovation Is Key (Part 4)"},"content":{"rendered":"

Most manufacture visits start with a tour of the brand\u2019s museum, and an explanation of its history. But that doesn\u2019t happen with Audemars Piguet. When Knockoff Handbags Jewelry Wholesale visited the independent Swiss brand in Le Brassus, we were taken straight to the brand\u2019s think tank: Audemars Piguet Renaud & Papi.\u00a0It was a surprising move, and a declaration of intent from Audemars Piguet. It\u2019s clear from the start that there\u2019s only one way forward for the brand, and that\u2019s through innovation.\u00a0<\/strong><\/p>\n

\"IMG_1308\"<\/p>\n

The need to innovate is what powers the watch industry. And in turn, those innovations have often powered others. It\u2019s also a product of modern society\u2019s consumption habits. As consumers seek instant gratification, the demand for \u201cthe latest\u201d has driven the industry to innovate faster than before.\u00a0But Le Brassus is no Silicon Valley.<\/p>\n

\"IMG_1328\"<\/p>\n

It\u2019s a quaint Swiss village nestled in\u00a0the Vall\u00e9e de Joux, in\u00a0<\/span>the West of the country, a few miles away from the dominating Alps. There is no way of telling that the little structure that overlooks the village is one of the most innovative manufactures in the world. Then again Switzerland has a talent for hiding other exceptional facilities, such as CERN.<\/p>\n

\"IMG_1247\"<\/p>\n

Audemars Piguet Renaud & Papi was launched in 1986 by Dominic Renaud and Giulio Papi (pictured below). The two former Audemars Piguet employees were working in the brand\u2019s skeletonization department when they decided it would take them too long to look after the brand\u2019s complications.<\/p>\n

\"IMG_1112\"<\/p>\n

Very quickly they established themselves as game changers introducing new complications with entirely new technology to a number of established brands, and in 1992, only six years after breaking away from Audemars Piguet, their former parent company bought a controlling stake in their think-tank.\u00a0The only condition set by Renaud and Papi was to keep working with other brands. That\u2019s proved to be a sound decision, and it\u2019s helped Audemars Piguet guide the rest of the industry (See Lesson Five tomorrow).<\/p>\n

\"IMG_1095\"<\/p>\n

At the helm of APRP, Giulio Papi (pictured above)\u00a0continues to oversee the development of high-end complications. The company\u2019s Director had\u00a0one of the\u00a0unique pieces\u00a0on his wrist during our visit, the Royal Oak Perpetual Calendar in steel with platinum bezel (pictured below).\u00a0 While he polishes the bracelet, Mr. Papi refuses to touch the bezel, saying the scratches are “part of its story.”<\/p>\n

\"IMG_1230\"<\/p>\n

Mr. Papi, also revealed that vision issues were giving him new ideas for the Perpetual Calendar, and his upcoming 50th birthday could be the perfect excuse to update the design with larger indications.<\/p>\n

\"IMG_1133\"<\/p>\n

During the tour, Mr. Papi showed Knockoff Handbags Jewelry Wholesale several Concept models created for Audemars Piguet.\u00a0The Concept collectsion began in 2002, when Audemars Piguet decided to launch give the Royal Oak a new, more avant-garde identity. The brand turned to APRP, who came up with the Royal Oak Concept GMT Tourbillon with new movement and black\u00a0(pictured above) and white ceramic (pictured below).<\/p>\n

\"IMG_1083\"<\/p>\n

Also on hand was the Royal Oak Offshore Tourbillon Chronograph in Platinum (pictured below), arguably the most talked about timepiece at Audemars Piguet\u2019s SIHH booth this year, after the new 42 mm Royal Oak Offshore line.\u00a0The Tourbillon Chronograph features a Renaud & Papi speciality, a skeletonized dial that reveal elements of the manual wound Caliber 2912 tourbillon chronograph movement, with column wheel.<\/p>\n

\"IMG_1489\"<\/p>\n

The parts, cut using CNC machines (pictured below) are then manually finished, with polished bevels, grained finishing on top and matte \u2018brouill\u00e9\u2019 finishing underneath. The case is platinum, with a black ceramic bezel, while the crown and pushpieces are also ceramic.<\/p>\n

\"IMG_1233\"<\/p>\n

Certain voices have called into question the industry\u2019s quest for innovation, but they are barking before danger.\u00a0 It\u2019s not about the idea you have, but how you execute it. In that sense, APRP have been making all the right choices, cannibalizing existing markets instead of complementing them. Next up, we’ll see some of the other brands working with Audemars Piguet Renaud & Papi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most manufacture visits start with a tour of the brand\u2019s museum, and an explanation of its history. But that doesn\u2019t happen with Audemars Piguet. we were taken straight to the brand\u2019s think tank: Audemars Piguet Renaud & Papi…<\/p>\n","protected":false},"author":237,"featured_media":55323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[2747,2748,428,7313,2085,3947,7329,2036],"brands":[113],"class_list":["post-55335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aprp","tag-aprp-audemars-piguet","tag-audemars","tag-audemars-piguet","tag-audemars-piguet-40th-anniversary-royal-oak-openworked-extra-thin-tourbillon","tag-audemars-piguet-limited-edition-watches","tag-richard-mille","tag-richard-mille-rm-052-diamond-skull-tourbillon","brands-audemars-piguet"],"acf":[],"Yoast2_head":"\nFive Lessons From Audemars Piguet: Innovation Is Key (Part 4) - Knockoff Handbags Jewelry Wholesale<\/title>\n<meta name=\"description\" content=\"Most manufacture visits start with a tour of the brand\u2019s museum, and an explanation of its history. But that doesn\u2019t happen with Audemars Piguet. we were taken straight to the brand\u2019s think tank: Audemars Piguet Renaud & Papi...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hautetime.com\/five-lessons-audemars-piguet-innovation-key-part-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Lessons From Audemars Piguet: Innovation Is Key (Part 4) - Knockoff Handbags Jewelry Wholesale\" \/>\n<meta property=\"og:description\" content=\"Most manufacture visits start with a tour of the brand\u2019s museum, and an explanation of its history. 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