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Audemars Piguet Brand Ambassador Novak Djokovic Wins Third Grand Slam

Audemars Piguet brand ambassador Novak Djokovic won the Australian Open against Rafael Nadal in the longest Grand Slam singles final ever. Lasting an epic five sets and six hours, the match which was held in front of 15,000 spectators, ended with Djokovic achieving his fifth Grand Slam tournament win and third in a row. With this win he has moved into the number one position overall […]

By Adrienne Faurote

Audemars Piguet Ambassador Arnold Schwarzenegger Visits SIHH

Actor and former governor of California Arnold Schwarzenegger stopped by Audemars Piguet booth at SIHH on January 19th. Alongside CEO Philippe Merk, the Audemars Piguet brand ambassador got a personal viewing of the 2012 collectsion. Proudly displaying one of his favorite models, the Royal Oak Offshore Arnold Schwarzenegger the Legacy, he was awed by the open worked […]

China Takes Over the Luxury Watch Market

China has overtaken the US and has grow to be the market with the highest demand for luxury watches, according to a new report by Digital Luxury Group, the leading digital market researcher in the industry. The information is based on millions of intentions expressed by independent and anonymous consumers searching for luxury watch brands […]

SIHH Day 3: Royal Oaks and Roses, Update From Carol Besler

The Audemars Piguet Royal Oak is one of the world’s top three most iconic watches (the other two being the Rolex Sub and the Omega Speedy), known for its octagonal bezel, tapisserie dial and complex steel bracelet. This year the brand celebrates the 40th anniversary of the Royal Oak by introducing several commemorative versions […]

Audemars Piguet 2012 Ad Campaign

Just in time for the opening of Salon International de la Haute Horlogerie (SIHH) this week, Audemars Piguet has relesed images from their 2012 advertising campaign. In celebration of the 40th anniversary of the iconic Royal Oak timepiece, the Manufacture has created a new brand campaign with stunning visuals and the powerful tagline: “To break […]