5 Questions With Nelson Lucero Of Ulysse Nardin

1.  Tell us some of the most exciting developments at UN today? Certainly the introduction of Caliber 118 marks the beginning of a new era for the company. 2.  What watch do you wear daily?  Maxi Marine Diver. 3.  If money was not a concern, which Ulysse Nardin would you recommend to a customer? Freak Diavolo […]

By Seth Semilof

Richard Mille RM56 Watch Is An All-Sapphire Masterpiece

Richard Mille’s watches have always been on the list of the elite and lavishness timepieces, but making a complete sapphire crystal edition is something to undeniably look out for. After creating some unforgettable editions like the RM051 Phoenix limited collectsion and the Winter Olympics 2010 watch, the designer brand has certainly taken the meaning of […]

2012 Vacheron Constantin Watches Already Sold Out

  The oldest Swiss watchmaker in continuous business, Vacheron Constantin said it has sold all of its projected production for the year. After more than 250 years in business, The Geneva-based company sold out its planned 2012 output of 19,000 timepieces in the first two days of the annual SIHH watch fair in Geneva. The […]

SIHH Day 3: Royal Oaks and Roses, Update From Carol Besler

  The Audemars Piguet Royal Oak is one of the world’s top three most iconic watches (the other two being the Rolex Sub and the Omega Speedy), known for its octagonal bezel, tapisserie dial and complex steel bracelet. This year the brand celebrates the 40th anniversary of the Royal Oak by introducing several commemorative versions […]

Record Breaking Altiplano Skeleton 1200S To Boost Piaget Sales

  When the Swiss watchmaker introduced the Altiplano Skeleton 1200S, it came with a $53,000 price tag and record breaking title of the world’s thinnest automatic skeleton movement watch. The Altiplano Skeleton timepiece possesses a 2.40mm Caliber 1200S movement and an entire case of just 5.34mm thickness, housed within a 38mm 18-carat white gold case. Skeleton movement […]

DEVON The Tread 2 To Debut At BaselWord

In 2010, The DEVON Tread 1 was nominated for the GRAND PRIX D’HORLOGERIE DE GENEÌVE for Best Design and Concept, this was the first time an American watch business had ever been included in the competition among the field of very elite and respected brands.  Now DEVON is building upon the triumph of the Tread 1 […]

IWC Schaffhausen Launches the “TOP GUN” Watch Collection At SIHH

 IWC Schaffhausen invited 1,000 guests and journalists from around World to celebrate the launch of the new Pilot’s Watch collectsion at SIHH in Geneva. In the company of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, sporting legends Boris Becker, Luís Figo and Zinédine Zidane as well as top model Adriana Lima, guests […]

SIHH Update: Day 2 From Carol Beslor

  At a Montblanc dinner last night I was seated across from super model Eva Herzigova, the brand’s new ambassador. She was modelling the brand’s diamond jewelry, and I asked her if I could take her picture. She posed for a few minutes and I took pictures, but then asked, suddenly, who I was taking […]

5 Questions With Brand Director Of Zenith Alain Huy

1.  Tell us some of the most exciting developments at Zenith today? Since June 2009, ZENITH under the leadership of Jean-Frederic Dufour, President and CEO, has enjoyed a complete revamping of its creations. The international commercial success that we enjoyed since is definitely encouraging all our the future developments. During the Basel fair 2012, we will […]

SIHH Update: Day 1 From Carol Besler

This is the 22nd time I have travelled to Geneva to cover the SIHH (Salon International de la Haute Horlogerie), the invitation-only Richemont affair showcasing the new introductions of 18 elite Swiss watch brands. It is the first SIHH, however, about which I have written a blog. Instead of capping the night with a glass […]

For The Ladies: The Chanel J 12

  Chanel has always been synonymous with extravagance and luxury and the J12 is no exception. Released in 1999, the J12 was also Chanel’s first unisex watch, combining feminine touches and details with a fresh and masculine theme. The Chanel collectsion is largely known for the white ceramic Chanel J12 and the black ceramic Chanel […]

Dwyane Wade’s Haute Birthday Gift from Hublot

While we’ve been covering Dwyane Wade’s extravagant 30th birthday festivities through the weekend, we thought it was particularly important to mention the haute timepiece he received as a birthday gift from renowned watchmaker, Hublot. Wade is a brand ambassador for Hublot and recently unveiled his own Hublot watch design in Miami at the brand’s Bal Harbour boutiqe, […]

Audemars Piguet 2012 Ad Campaign

  Just in time for the opening of Salon International de la Haute Horlogerie (SIHH) this week, Audemars Piguet has relesed images from their 2012 advertising campaign. In celebration of the 40th anniversary of the iconic Royal Oak timepiece, the Manufacture has created a new brand campaign with stunning visuals and the powerful tagline: “To break […]

Franck Muller & Roberto Cavalli Co-Branding

The Roberto Cavalli Group has combined with the Franck Muller Group to sign a co-branding contract for Roberto Cavalli watches starting in January 2012. One of the most influential international Italian brands, The Roberto Cavalli Group, and the Swiss company leader in extravagant, high-end watches, The Franck Muller Group have announced that they have signed a contract for […]

Breguet Brings Historic Pocket Watches to Beverly Hills

  The Breguet Boutique on Rodeo Drive is welcoming back four historic pocket watches from the 18th and 19th centuries previsouly showcased in the J. Paul Getty Museum in Los Angeles. All four watches were sold in the 1800s, with three of them being designed in the late 1700s. They are all from the Breguet Museum […]

Baselworld Preview

  Baselworld—the World Watch and Jewelry Show—opens its doors in just eight short weeks. On March 8, Basel, Switzerland will host around 1800 companies from the watch, jewelry and precious stone industries as they showcase their newest developments and innovations. Mira will debut its first ladies collectsion. The Fée Céleste sparkles with 166 diamonds and tells […]

Rolex Becomes Official Partner Of USGA

  Thanks to a multi-year extension and expansion deal, Rolex will continue its long standing relationship as a worldwide supporter of  the United States Golf Association. With this arrangement, Rolex becomes the official partner of the USGA. Not that this tye of sponsorship is new to the Swiss watchmaker. Rolex is currently the official timekeeper at […]