Treasure Maddox and Kyle Hannah’s meet-cute was at a bar on Halloween in 2020. Treasure, who works as the global public-relations director at Mackage, was celebrating her move back to Texas after almost 10 years in New York City. “I was not partaking in Halloween festivities but instead having a few drinks at local bar Magnolia Motor Lounge with my mom and sister,” she remembers. “This tall, dark, and handsome man in a full Canadian tuxedo walked over to me at the bar and simply asked me, along with my mom and sister, to take a shot. Although they quickly declined, it was an easy yes on my end, and as he ordered a round of green-tea shots, he asked me my name and a few other questions.”
Treasure took her first-ever green-tea shot, the two conversed a bit more, and then Kyle spun around and walked out of the bar with a quick goodbye and his friends in tow. Treasure was beside herself. “I thought, How could this handsome man walk into my life, take a shot with me, and then exit so quickly? I figured I would never see him again,” she remembers. Then less than a week after meeting at the bar, Kyle reached out to her on Instagram. “Thankfully I have a unique name that is not hard to find,” Treasure notes. The conversation quickly moved to text and led to the couple’s first official date on January 27, 2021.
Treasure and Kyle got engaged on July 3, 2022, at her family’s lake house in Texas, just about an hour north of where they live in Fort Worth. “I had been anticipating an engagement for a while, as we had fully discussed our life together and had been living together for a year at this point, but the actual engagement was a complete shock,” Treasure admits.
Kyle had planned to propose during a sunset happy hour that he arranged with Treasure’s mom and sister on the property, overlooking the lake. “But as the day progressed, his nerves grew,” Treasure recalls, noting that a storm had hit that morning, which threw a spanner in Kyle’s plans. Eventually the storm cleared, and Kyle headed down to prepare the boat—and decided it was now or never to propose. “I was in a bikini and flip-flops—not what I planned on wearing during our engagement—and he was in American-flag swim trunks and a linen button-down when he dropped to one knee,” Treasure remembers. “I was absolutely stunned and in shock. I truly do not remember all that he said when he proposed, and it took me a while to even process it all and respond, but it was the easiest yes ever.” With their friends and family cheering them on from afar, they celebrated with copious amounts of Champagne and partied the night away, still in their swimsuits.
After Treasure and Kyle got engaged, the bride-to-be knew she wanted a short engagement and to get married before the Texas summer heat rolled around, so they landed on March 2023. The planning process was relatively seamless. Treasure had Sara Fay, a wedding planner she’d met in Lake Como while on a girls’ trip back in 2019, on speed dial. “I knew I wanted the ultimate Texas wedding, with the perfect combination of influences from my late father—renowned cowboy Keith Maddox—my time living in New York City and working in fashion PR, and Kyle’s country roots,” she says. “I did, however, have three hard nos: No flowers, no cake, and no monograms. I was not going to have a typical wedding.”
Prior to even getting engaged, Treasure had her heart set on working with stylist Carrie Goldberg and Lex Alexandris of CLG Creative—and with all of the themes for the wedding weekend in place, the team quickly got to work on the looks, starting with bride’s wedding dress. “I flew up to New York for two days of back-to-back fittings, approximately 10 in total, but I just was not finding anything that fit the aesthetic I was looking for,” Treasure says. “I knew I was not going to just fall in love with anything off the rack, and that is when we started discussing a custom gown with Danielle Frankel.”
After Treasure received the first initial sketches from Danielle, she knew she had made the right decision. “She understood my vision for the gown, and it was a seamless collaboration between myself, Danielle, Carrie, and Lex,” Treasure says. “I wanted traditional but modern with unique elements, a corseted top for that snatched look with a high neck and lace throughout the gown but not a solid-lace dress. On the right hip of my dress, Danielle also included KAM, for Keith Alan Maddox, so my father could be with me on my special day. The entire design process was incredible, and I was thankful to have my mom and sister fly up with me for every design appointment and fitting. My dress was beyond beautiful and exceeded my vision.”
For her wedding shoes, Treasure met with Jimmy Choo’s creative director, Sandra Choi, in London. Treasure previously managed Jimmy Choo’s PR in the US, and when she got engaged, Sandra told her she could only wear Jimmy Choo on her wedding day. “With that said, I will take any excuse to go to London,” the bride jokes. “As I am not the traditional bride and did not want a crystal or pearl pump or sandal, we designed a custom wedding bootie.” The ivory satin bootie featured hand-cut lace from the wedding dress, and on the sole the bride’s new initials, TMH, appeared alongside the couple’s wedding date: 3.4.23.
The wedding weekend began with a bridal brunch, followed by a denim-and-diamonds-themed welcome party at the White Elephant Saloon. “I landed on the White Elephant Saloon because it is near and dear to my heart, as my late father’s cowboy hat is proudly displayed on the wall—just another reminder he was with us during such a special time,” Treasure says. For this event, the bride wore a Miss Sohee minidress with Jimmy Choo crystal-embellished boots, an American Hat Company cowboy hat, and a Jimmy Choo crystal Bon Bon bag. The ’90s country cover band, the Neon Prophets, performed all night.
For the wedding itself, an enormous clear tent designed to resemble a cathedral was erected on a thousand acres right outside Fort Worth in Weatherford, Texas, at their friend’s ranch. The wedding attire was Texas tuxedo, and the men were asked to wear tuxedos and cowboy hats and the women formal gowns. The ceremony started at 5:30 p.m., and guests were greeted by a classic string quartet and waiters who passed Champagne and beer before entering the cathedral. Once inside, the couple’s friends and family admired the chandelier created from bleached Spanish moss and designed in a tiered umbrella shape to draw attention to the breathtaking scenery of the ranch. Meanwhile, the ceremony and reception tents were connected with an outdoor wooden-floor patio shaped like a horseshoe, which was meant to provide good luck on the wedding day.
“[At the start of the ceremony], I was a mix of excited and anxious—it is so hard to explain, but I was experiencing all these emotions in one,” says Treasure. “I was worried about walking too fast, tripping on my gown, wondering where to look, having all these eyes on me, but when my mom and I turned the corner to walk into the cathedral, all the worries went away and the emotion and love hit. Between the music, seeing Kyle and all our guests, and missing my dad, the tears of happiness streamed and I knew I had made the best decision of my life and I was in the right place at the right time.”
The string quartet played “Make You Feel My Love” by Adele as the bride’s mother escorted her down the aisle. “My mom was on my left side,” Treasure says. “And I had my dad’s initials on the right side of my dress, as if I were surrounded by their love and grace. As my mom handed me over to Kyle, it was the most bittersweet moment as I did not have my dad to give me away, but I knew he was there in spirit and had the best seat in the house, looking down on me with the glass ceiling.”
Following the short and sweet ceremony—only seven minutes in total—guests walked through the cathedral outside to the cocktail hour. On the patio they were greeted by another round of passed wine, Champagne, beer, ranch waters, an array of hors d’oeuvres, and an electric string quartet. “We truly wanted to kick off the party during this hour,” Treasure remembers. “The weather was absolutely perfect, not a breeze or a cloud in the sky, 70 degrees, and the most beautiful sunset.”
When cocktail hour wrapped, guests were invited into the reception tent, where thousands of pillar candles lined the tables and extended rectangular canopies hung from the ceiling to look like they were floating. Then the newlyweds went straight into their first dance: “Can’t Help Falling in Love” by Elvis Presley, which had been selected by Kyle. “The first dance was nerve-wracking, but thankfully it flew by without any incidents and ended with a dip and tip of the cowboy hat. Our dance lessons paid off,” Treasure says. Following their first dance, Treasure’s mom greeted everyone with a speech, a nod to Treasure’s late father, and a prayer by the pastor, Billy Ramsey, who had just married the couple.
Then the three-course dinner commenced, starting with a cheese plate, followed by a crisp kale caesar salad, and a Cabernet-braised short rib with whipped pommes, brussels sprouts, and golden carrots. “I opted for no cake and instead had passed espresso martinis and petits fours for dessert,” Treasure says. “Kyle is a big martini fan, so it was only fitting. I also served Don Julio 1942 in my dad’s honor, as it was his favorite and I wanted to incorporate him into as many details as possible, so we were able to toast our man above.”
After dinner, guests hit the dance floor and the band rocked the night away. During the party, Treasure also snuck off to change into her second look—a New Arrivals crystal mini with Gianvito Rossi clear heels. While changing, her hair-and-makeup team did a complete 180, letting her hair down with a drastic side part and voluminous curls and kicking up her makeup. “The change turned into a fun photo shoot, and when I finally walked back into the reception, I swear my guests did not recognize me,” she remembers. “It was such a surprising element, even for Kyle.”
The reception continued until 11:30 p.m. “We danced our asses off and had one hell of a party,” the bride says. “We ended with a bang, literal confetti bombs, as the last song played. It was the greatest night of my life.”

