8 Ways Maria Grazia Chiuri Has Reinvented the Logo at Dior Inline

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    Photo: Courtesy of Christian Dior
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    The bottom of this double-breasted coat comes with subtle Dior branding, highlighted with a white stripe.

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    Photo: Courtesy of Christian Dior
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    Slide-through bag holds are all the rage—and are all the better when they bear the letters D, I, O, R.

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    Photo: Courtesy of Christian Dior
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    The house’s iconic linked-letter monogram gets a red redux on Chiuri’s new range of bags.

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    Photo: Courtesy of Christian Dior
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    Earlier this week, Kendall Jenner brought back the vintage Dior logo tee at a Lakers game. Today it’s in Maria Grazia Chiuri’s Pre-Fall lookbook. Coincidence?

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    Photo: Courtesy of Christian Dior
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    Those looking for a less assuming monogram moment can try out Dior’s new “J’adios” chokers with gold lettering.

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    Photo: Courtesy of Christian Dior
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    A shopper tote comes with the brand name in elegant script, a change from its typical serif or all-caps font.

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    Photo: Courtesy of Christian Dior
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    Bag charms are big, big, big. Here, Chiuri grouped the Dior letters into a single golden keyring.

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    Photo: Courtesy of Christian Dior
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    Nothing comes between me and my . . . Dior knickers. Many of the brand’s sheer gowns boast Dior-branded underpinnings that add a streetwise touch to evening dressing.