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From mantras to meditation, mindfulness to manifestation, Well Intentioned offers an intimate look at how to make space for self-care in meaningful ways, big and small.
When word spread in beauty circles that multi–Grammy Award–winning artist Alicia Keys was launching her own brand, it seemed like a natural progression for the woman who helped turn a #NoMakeup moment into a movement. But Keys Soulcare, the 40-year-old’s debut line of seven dermatologist-developed skin-care essentials designed to nourish the complexion (and nurture the soul), wasn’t as obvious to Keys herself. “A lot of people have always assumed that the wellness thing was natural for me, but I have only recently become clear on how I can take in better things for myself—physically, emotionally, spiritually,” says Keys, who notes that a lot of her own skin issues were due to the stress and anxiety she experienced around negative associations with traditional standards of beauty. “When I started to rebel against those ideas, and what they meant for me, it changed how I felt. And to change how you feel changes how you look.” Here, in the first installment of our new wellness series, Keys opens up about the mindfulness techniques that help her glow, grow without guilt, and “shine at full wattage.”
