{"id":7303,"date":"2019-01-25T12:12:16","date_gmt":"2019-01-25T19:12:16","guid":{"rendered":"https:\/\/www.fashionphile.com\/blog\/?p=692"},"modified":"2023-12-22T15:36:57","modified_gmt":"2023-12-22T23:36:57","slug":"what-to-expect-brand-authentication","status":"publish","type":"post","link":"https:\/\/blog.fashionphile.com\/what-to-expect-brand-authentication\/","title":{"rendered":"What to Expect When Going to the Brand to Authenticate"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]\n

Here’s what to expect when going to the brand to authenticate.<\/h3>\n

 <\/p>\n

If you wanted to authenticate a used designer bag\u2013say, a Chanel 2.55<\/a>\u2013with a true brand expert, you would go to the brand itself, right? Trick question.<\/p>\n

While it stands to reason that a brand employee would be best suited to determine whether or not your pre-owned purchase is the real thing, that\u2019s actually not the case. Here\u2019s why.<\/p>\n

<\/div>\n[\/vc_column_text][vc_column_text]\n
Sales associates are hired to sell <\/i>authentic products, not to authenticate.<\/h5>\n

Authentication requires a completely different skill set, not to mention years of specialized training.<\/p>\n[\/vc_column_text][vc_column_text]\n

Resale actually cuts into the brand\u2019s bottom line (and the sales associate\u2019s commission).<\/h5>\n

When you bring in a pre-owned bag for authentication, the sales associate\u2019s bias may emerge. It makes sense: they\u2019d prefer you buy the real thing from them<\/i> instead of a reseller.<\/p>\n[\/vc_column_text][vc_column_text]\n

Brands often tell their employees not<\/i> to verify authenticity.<\/h5>\n

This way, they keep you paying big bucks at their retail locations instead of hunting the resale racks!<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]\n

Design details change year over year.<\/h5>\n

Newer employees likely aren\u2019t familiar with every seasonal update on a particular style<\/span><\/a>. This especially applies to vintage pieces. Chances are, a brand representative isn\u2019t looking under the zipper or examining the undertones of the tarnished hardware to verify your bag\u2019s authenticity (again because interpreting these nuances requires specific training).<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”7977″ img_size=”medium” add_caption=”yes” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Established luxury brands generally don\u2019t authorize resellers.<\/h5>\n

Quite frankly, most of these brands would probably rather we not sell your authentic, previously owned, Cheap Replica Chanel Gucci Shoes handbags and accessories. That being said, we guarantee the authenticity<\/span><\/a> of every single item we sell forever with a 100% money-back guarantee.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

So no, it isn\u2019t easy to verify pre-owned luxury items on your own\u2013that\u2019s why we\u2019re so passionate about this process ourselves!<\/p>\n[\/vc_column_text][vc_column_text]\n

We truly understand the importance of trust in the resale space (for example, every item sold on our site is examined by not one but two trained authenticators), so when you buy a Wholesale Replica Hermes Jewelry piece, you don\u2019t have to waste your time checking in with an official brand rep. You can rest easy (snuggled up on a quilted Chanel bag<\/span><\/a>) knowing that your bag is the real deal.<\/p>\n[\/vc_column_text][vc_column_text]\n

Think you know authentication? Take our IS THIS AUTHENTIC<\/span><\/a> quiz and test your skills or check out our Authenticity video<\/span><\/a> here. Let us know how you do in the comments below!<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ0aGItZW50cnktZm9vdGVyJTIwYXJ0aWNsZS1hdXRob3IlMjIlM0UlM0NzcGFuJTNFQnklM0ElM0MlMkZzcGFuJTNFJTIwSmVzc2ljYSUyMERlZSUzQ2JyJTNFJTBBJTNDc3BhbiUzRUJhZy1vYnNlc3NlZCUyMG9uJTIwYSUyMGJ1ZGdldCUzQyUyRnNwYW4lM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Here’s what to expect when going to the brand to authenticate.   If you wanted to authenticate a used designer bag\u2013say, a Chanel 2.55\u2013with a true brand expert, you would go to the brand itself, right? Trick question. While it stands to reason that a brand employee would be best suited to determine whether…<\/p>\n","protected":false},"author":216143457,"featured_media":7980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[1471,1465],"tags":[1708,1711,1565],"thb-sponsors":[],"class_list":["post-7303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-authentication","category-education","tag-bags","tag-chanel","tag-louis-vuitton"],"yoast_head":"\nWhat 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